SAS, American Express Launch Co-branded Cards

Published: 14-Sep-2009

Created for Scandinavian companies and is designed to help them gain visibility and control of their total travel and entertainment expenditure

SAS Scandinavian Airlines has entered into a strategic partnership with American Express that encompasses the launch of co-branded cards for both companies and consumers and the co-operation between SAS' frequent flyer program EuroBonus and American Express's global loyalty program,

Membership Rewards.

Reportedly, the new strategic partnership results in the launch of two SAS American Express cards, the SAS American Express corporate card for companies in Sweden, Norway and Denmark, and the SAS EuroBonus American Express card for consumers in Sweden.

According to the American Express, the new SAS American Express Corporate Card has been created for Scandinavian companies and is designed to help them gain visibility and control of their total travel and entertainment expenditure, while rewarding them with additional SAS Credits earned towards new flights with SAS. It has said that the program also enables companies to streamline their expense management processes. Furthermore, corporate travelers will be eligible to earn EuroBonus points towards flights with SAS and partners.

The American Express has further added that the SAS EuroBonus American Express Card, which is available in Sweden, is tailored to meet the needs of a group of customers with benefits of a premium card that has all the advantages of American Express combined with SAS' EuroBonus loyalty program.

Peter Clason, vice president and country manager, American Express Nordics, said: “This is a major partnership for American Express in this region and we are delighted to be partnering with SAS who shares our values and commitment to customer service and quality. We will offer truly competitive cards that are designed to give real additional value back to customers, both in terms of rewards, as well as premium insurance benefits that provides peace of mind to consumers and corporate travelers alike.”

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